What representations of the artist are constructed in this music video? How does the use of camera, editing, mise-en-scene help to construct these?

What representations of the artist are constructed in this music video? How does the use of camera, editing, mise-en-scene help to construct these?  

Norman Cook, namely known as the DJ 'Fat Boy Slim' is considered as one of the most familiar faces in the British electronic music scene. His music helped define the 90s and records popularised his profile.
Intertextuality is used in the opening of the music video through slapstick comedy of a child's TV programme. The viewer hears Tom and Jerry - being played on the TV in the background of the actor painting pottery. That image may foreshadow the sillyness of the video that is yet to be discovered and how unrealistic the entire music video of someone's true daily life is. Also, the slapstick actions may reflect those in the music video where their movements are exaggerated and exceeds the boundaries of normal physical comedy. As if the actors are copying what they have watched from the show initially and are influenced by a comedy programme more than human lives itself. These activities hint at the artist himself since his personality is unserious and lives to enjoy the life that surrounds him. Overall, those representations portray Norman Cook's persona as a carefree, friendly individual who enjoys the fun side of life.
In one particular scene, especially the fast paced parts, from a behind the scenes I have discovered that they use a blue poll that is attached to them and are influenced/controlled from where the poll is going.
In terms of representation of the artist himself, during the majority of his music videos - Cook was not present in the making of them. "Ya Mama" is a narrative based video which unreels how immediately as soon as the man living in the house receives a parcel of a cassette and starts to listen to it he starts to loose control of their feelings. It is further emphasised by the camera movements and edit upon how some shots are sped up in order to accentuate the turbulent and deranged atmosphere. Clearly, the music video has purposely been portrayed as Norman Cook as an individual who 'thinks past the normality of life' as the music video is presented almost as a real life cartoon. Everything conveyed from the music video when his song plays is unusual however when its not playing people are living an ordinary life.
Throughout the construction of the music video, there appears to be a constant motif within all Fat Boy Slim's music video's even though he does not direct them and each one produced is created by a different director. Most of his videos include normal dressed people who are overly dancing abnormally to his music. His music almost acts as a if it possesses over them and they turn into another character. Similarly, his other video, "Weapon of choice" a man dressed in a suit (typically thought to have been working) automatically starts dancing in beat to the music; contrasting the location and set of the music video which conveys a formal and posh atmosphere. Since the actors are only dancing when the music of Cook's plays - it presents the ideology that people can only enjoy themselves when listening to his music, else they just live a boring, ordinary life where little happiness.
Furthermore, there is a mid shot of a character wearing a jacket with a peace symbol in the centre. His hair is long for a steretoypical 'man'. We see the peace symbol when he is about to put the tape in the stereo for the first time to listen to the song. The mise-en-scene and the dress of all the actors are purposely created in order to portray a specific meaning. Those who wear these type of clothing are commonly referred to as hippies (or a personality of one) and to use drugs. His hair and beard creates the impression that he is lazy and not taking care of himself - further accentuated by the music when he cannot control his actions.
With reference to the mise-en-scene, a complete town market was built and destroyed; filmed in Carriacou, Grenadines. Thus, the actions in the music video are chaotic, certainly as it is located in a mainstream area where an audience member would not expect an event like that to occur which heightens the dramatic tension, excitement yet suprise of the actors. It is clear that Cook's targeted audience is one of different, daring, anarchy and those of whom break rules against everyone else.
The long shot of the deprived house displays the setting of Carriacou Island and represents the characters as poor. The conventions suggest the artists ideology upon how anyone despite their class can listen to his music and there is no discrimination upon his lyrics. The main message clearly conveys how there is no restrictions in society portraying how despite his character being stereotypically a hippy - the music is unrestricted and he is free to react however he wants.